EVIL GENIUS BEER COMPANY
In honor of Philly Beer Week, I am trying another brew from a brewery that had opened up a new beer lab up in Fishtown, Philadelphia. This brewery is changing the name on the beer names in my opinion. They have very creative names and try to tie in to the younger generation beer drinkers. By taking things such as movies and tv shows we love and naming their brews after them. I think that is the thing I enjoy the most about checking out their brews. I giggle every time I read one of their beers on the shelve. Looking at the concept of tying in movies and ideas so that millennials or the younger beer drinkers easily recognize their brews. I think this beer company knows their market and makes their brews relevant to this part of their market, so that they can capitalize on it. I am big into movies myself, so I tell you if I see something that I know from a movie, I am most likely going to check it out. See if it makes me think of that movie or idea they are putting forth. Evil Genius Beer Company is that brewery. When I see their beers on the shelves, I instantly think of the movie or concept that is on the beer.
MA! THE MEATLOAF
Evil Genius Beer Company is located in Kensington part of Philadelphia, PA. The beer company has been looking for locations and found a home in Kensington on Front St. They wanted a spot to call their own and be able to have people visit them since they started the brewery in 2008. "The idea is very serious beer with very silly names." They will have a 6,000 square foot place that will have a 15 barrel system to help age their brews. I love to hear when breweries are local and want to be a part of the neighborhood, really brings the sense of brotherly love. This shows what Philadelphia is all about. Their tasting room is called the Beer Lab and is open Wednesday to Sunday. If you have not gotten down to this tasting room, I highly suggest visiting them in the future. This brewery has even endured itself to Philadelphia by brewing a beer related to Philly sports, Trust the Process.
Wedding Crashers Anyone?
Time to sample the brew for tonight's post, Ma! THE MEATLOAF is the sample. MA! is a Mango Wit Ale. MA! THE MEATLOAF has an alcohol by volume or ABV of 5.5% and an IBU or bitterness of 11. Names like this beer make me want to get all of their beers just because of the attachments to certain movies.
Appearance of MA! THE MEATLOAF
Let's figure out what is behind this brew. I took a whiff to size up the aroma and I was drawn in. The first notes that draw me in are the typical Belgian White spices. I picked up on the coriander and orange zest notes, The coriander aroma is followed by the mango aroma, sweet and inviting. The aroma of MA! is unique and something that definitely draws a beer drinker in. The appearance is different from a normal wit style brew. MA! THE MEATLOAF has a darker hue in it's appearance than most wits. The color is a golden orange hue to the appearance. The Wit has a nice foam or head retention. I poured the beer and there is still a quarter inch of foam on top of the beer.
Taste is where I think this brew might separate itself from others in this style. I took my first sip and I instantly noticed the mango taste notes. The next tasting note that followed was the spiced taste. The coriander and clove notes, which gave way to the wheat body. The body of this beer was a light to medium body. MA! is light and crisp, which I enjoy immensely. Mango addition to this style is something that I take serious in this beer and I rather enjoy. This beer is no joke and something I look forward to every late spring and summer.
Look out for MA! THE MEATLOAF
If you are able to make it to the LAB in Fishtown, make sure you get this brew. This ale is perfect for this time of year, when combating the heat and humidity. I do not think I have had a bad brew from Evil Genius and I look forward to trying more of their serious brews. MA! THE MEATLOAF is a must try if you are into Wit styles or wheat styles. I am hoping to get to THE LAB, tomorrow before or after a beer week event.
Check out Evil Genius Beer Company out on their social media and their website:
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