Craft Beer Enthusiast Path to Find Great Beer! : I Love Lamp

I LOVE LAMP! To Quote Brick from Anchorman

Tonight I am trying a brew from a beer company, I have had on this blog before. They have very creative names and try to tie in to the younger generation beer drinkers. By taking things such as movies and tv shows we love and naming their brews after them. I think that is the thing I enjoy the most about checking out their brews. I giggle every time I read one of their beers on the shelve. Looking at the concept of tying in movies and ideas so that millennials or the younger beer drinkers easily recognize their brews. I think this beer company knows their market and makes their brews relevant to this part of their market, so that they can capitalize on it. I am big into movies myself, so I tell you if I see something that I know from a movie, I am most likely going to check it out. See if it makes me think of that movie or idea they are putting forth. Evil Genius Beer Company is that brewery. When I see their beers on the shelves, I instantly think of the movie or concept that is on the beer.

I Love Lamp by Evil Genius Beer Company

Evil Genius Beer Company is located in Kensington part of Philadelphia, PA. The beer company has been looking for locations and found a home in Kensington on Front St. They wanted a spot to call their own and be able to have people visit them since they started the brewery in 2008. "The idea is very serious beer with very silly names." They will have a 6,000 square foot place that will have a 15 barrel system to help age their brews. I love to hear when breweries are local and want to be a part of the neighborhood, really brings the sense of brotherly love. This shows what Philadelphia is all about.

Brew for Tonight

The brew I am trying tonight is called I Love Lamp. Come on how great is that name for a beer. I love Anchorman and cannot get enough. Hopefully, this beer makes me feel the same way. I love Lamp has an alcohol by volume or ABV of 5.5% and an IBU of 12. I Love Lamp is a Pineapple Hefeweizen, and something that gets you ready to quote Brick Tamland all day. Let's see how serious this beer is and how funny the name sounds.

Serious beers with silly names

Appearance to I Love Lamp, this brew has a golden hazy hue about it. Looking more at this beer, you begin to notice the cloudy appearance to the beer. 'Hefe' means yeast and 'Weizen' means wheat. In terms of the style of beer the combination of the to lends to an unfiltered and top fermenting yeast in the style. This Hefeweizen has all the appearances of a normal hefe. The head or foam of the beer is white and leaves a thin layer around the top of the glass. There is some lacing, but nothing that stays around the edge of the glass. The aroma of this brew is enthralling. I mean I feel like I am outside and ready for a pina colada. First whiff, I took I notice the pineapple aroma mixed with the other aromas in the hefeweizen. You do notice the traditional aromas, such as banana and clove because of the attempt to take the tart bite of the brew. Almost feels like I just cut a pineapple, that is how much I notice the pineapple aroma. You do begin to pick up on the body of the beer, while exploring the aroma. I noticed it smells like this brew has a backbone to it and is not too heavy.

Appearance of I Love Lamp

Time to check out the taste aspect and the body of this beer. I am curious to see if the aroma and the taste align. Based off the first sip, I would have to say that the taste and the aroma do align in the end. I picked up on the pineapple right away, but it was not to fruit centric. I noticed more of a dry taste to the beer with a medium body behind it. Taking a few more sips, I begin to notice the spice aspect that finishes with a pineapple flair. The spice notes are the ones that are in the aroma the banana and clove aspects are there in the taste of this beer. Based off of Evil Genius, Serious beers with silly names, I can tell this is a serious brew. The addition of pineapple to a Hefeweizen is a serious thing to do. But they pulled it off and made a good brew that I can enjoy all summer. I do not feel like I am having a normal hefeweizen, which is what I enjoy most about I Love Lamp. It is a different twist, with a silly side.

Overall, this is a great brew for summer. It's not heavy like a wheat brew usually are and I think that might be because of the addition of pineapple to this style. I Love Lamp is refreshing and something I could drink all day at the beach or all day sitting out by a pool. If you think fruit does not belong in beer, I think you can still enjoy this brew because of the body behind the brew. If you do enjoy fruit in your brews, can I suggest you try this and make sure you add a pineapple slice to it. Make sure you get this beer while you can, because this is a seasonal brew and is only around for the summer. This brew will take a bite out of the heat for you just like a fresh slice of pineapple.